The MAX Brand Standards

The Mississippi Arts + Entertainment Experience is more than a name. It is our brand. As our brand, it represents the prestige, ambition, and celebratory spirit that defines our museum and our efforts in the community.

Following our brand standards will protect our brand identity, eliminate confusion, and distinguish our brand in a competitive visual environment. Most importantly, it will reinforce our position as a world-class destination and a vigorous advocate for arts and entertainment in the state of Mississippi.

Due to the threat of severe weather, The MAX will be closed Saturday, March 15. Stay safe.

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