About The MAX
The Mississippi Arts + Entertainment Experience is an equal opportunity employer. Candidates for employment are considered without regard to race, color, sex, creed, religion, national origin, sexual orientation, age, non-job-related disability, or marital status.
The $45 million Mississippi Arts + Entertainment Experience (The MAX) is a world-class facility highlighting Mississippi artists and celebrating the contributions of arts and entertainment entrepreneurs in every artistic discipline. The MAX is a statewide asset with a mission to recognize and honor legendary artists through hands-on exhibits that visually, auditory, and kinesthetically educate, inform, and entertain every visitor.
The MAX is housed in an iconic, two-level structure consisting of over 58,000 square feet with 22,000 square feet devoted to visitor experiences. The unique and informative exhibit design planned for the facility will educate and inspire visitors, having a tremendous impact on Mississippi’s economy. Exhibits are organized around five themes — land, home, community, church, and people. Audio and video stories are planned to tell who, what, where, when, why, and how Mississippians have influenced the arts and the creative economy all over the world. The MAX is expected to draw over 150,000 people annually and it will encourage visitors to enhance their Mississippi experience and rich cultural history by exploring other new and existing museums, historic homes, and cultural activities throughout the state.
A Hollywood-style Walk of Fame, unveiled in 2009, will make its way from the nearby MSU Riley Center to The MAX site. New Walk of Fame stars will join existing Mississippi legends, including Elvis Presley, Jimmie Rodgers, B.B. King, William Faulkner, Morgan Freeman, Walter Anderson, Hartley Peavey, and others. Other elements will include a Mississippi Arts and Entertainment Hall of Fame, gift shop, broadcast studio, art studio, multi-purpose room, outdoor stage, and courtyard that can be used by schools, civic clubs, churches, and individuals for special programs and events.
Join The MAX
Working closely with the President & C.E.O., the Director of Operations and colleagues across the Mississippi Arts and Entertainment Experience (The MAX), lead the effort to increase attendance through marketing and advertising. Key areas of attention will be (i) continuing to magnify the effect of our ad spend through earned media and social media, (ii) building on the market segmentation research to sharpen the focus of our message, and (iii) actively manage the relationship with our outside Ad Agency and marketing partners.
PRIMARY DUTIES AND RESPONSIBILITIES:
Develops and implements an integrated plan for The MAX’s marketing and advertising that increase attendance and net revenue. Marketing will need to target specific audiences in a metrics-driven approach that maximizes the effectiveness of our marketing expenditures. This approach must make full use of new and emerging marketing and communication technologies as well as more traditional channels.
To be effective, high levels of creativity will be needed to create effective campaigns that leverage the special traits of each program and exhibition across all media including digital and social media. There must be a deep and sophisticated understanding that we are marketing a unique experience about The MAX. A cookie cutter approach that is not data driven will not produce the results that we need. Moreover, while driving attendance is a key measure of success, that goal must be consonant with the mission and reputation of the Mississippi Arts and Entertainment Experience (The MAX).
Provides expert advice to the President and the Director of Operations to promote and enhance audience development and engagement at The MAX. Working closely with Finance and Strategy, analyzes the MAX’s existing customer base and target audience. Actively and expertly uses this data to target marketing, improve performance and predict attendance.
Manages and directs the staff for Marketing, Communications, and Tourism.
As part of the mission to increase attendance, manages the outreach to diverse communities.
Ensures the coordination and unification of all MAX marketing activity. Working closely with other departments and community partners to integrate the promotion of specific programs and objectives into the MAX’s overall communications campaign. This will require diplomacy and independent judgment since departments need to feel that they have the support of the institution, but not all exhibitions, programs and special events warrant broad marketing support.
Working closely with the MAX Graphic Design and Media staff maintains and evolves a unified institutional image and aesthetic. Selects and manages advertising agencies and other marketing suppliers. Prepares and oversees departmental budgets.
A Bachelor’s Degree in business administration, marketing, public relations, journalism, mass communications, or related field preferred; minimum of 5 years of progressively responsible experience in marketing, public relations or related field, with a track record of effectiveness. A combination of equivalent education, training, and experience will be considered.
OTHER SKILLS AND REQUIREMENTS:
The ideal candidate for this role will have an entrepreneurial mindset with a proven ability to develop and execute effective integrated campaigns that target audience across multiple media in a cost-effective way. Must be adept at using data to drive decisions and measure results, and must have a demonstrated ability to use social media and targeted marketing. Must be a creative problem solver; independent thinker an effective collaborator across multiple levels of the organization.
Candidates from the private sector are particularly welcome if they have the skills and background as well as the personal motivation and style to succeed in a mission-driven, world class cultural institution. One need not have a background in Art History, but a successful candidate will be passionate about art, culture and the mission of the Mississippi Arts and Entertainment Experience.
The Mississippi Arts and Entertainment Experience is an equal opportunity, equal access employer fully committed to achieving a diverse and inclusive workplace.
Interested candidates should email cover letter and resume to email@example.com or mail to:
Mississippi Arts and Entertainment Experience
P.O. Box 148
Meridian, MS 39302
Call for Art Instructors for Workshops
In order to inspire tomorrow’s artists to follow their dreams, The MAX is seeking proposals from talented art instructors in all art forms, from drawing and ceramics, to poetry and acting.
Dedicated to celebrating and honoring the lives and works of talented Mississippians who have touched the lives of so many around the world, the Mississippi Arts + Entertainment Experience, The MAX, will showcase Mississippi’s legacy in every area of the arts, honor Mississippi’s worldwide legends in arts and entertainment, and inspire tomorrow’s artists to follow their own creative passions.
Scheduled to open in April 2018, the iconic, two level structure will total approximately 58,000 square feet and will include a recording studio, and two fine arts studios equipped with the materials necessary to offer ceramics study and space to facilitate all fine arts practices.
The MAX seeks qualified instructors, as independent contractors, to teach art classes for children and adults that encourage self-expression and creativity. Instructors must possess an enthusiasm for teaching, extensive experience within their specialized art discipline, classroom management skills, and experience preparing class materials and implementing lesson plans. Candidates should be willing to challenge, engage, and communicate with students to encourage their participation and learning while maintaining mutual value and respect.
Applicants will be assessed on the breadth and depth of education, training, experience, skills, knowledge, and abilities.
- Commitment to The MAX’s mission of providing quality arts education to members of the community
- Bachelor’s Degree* in an Art discipline (or an Art Education degree for children’s classes)
- Able to design and implement lesson plans that follow the Mississippi College and Career Readiness Standards for Arts
- Ability and willingness to promote classes
- Ability to interact with a wide variety of people
- Knowledge of various learning styles and curriculum design
Proposals should include:
- Cover letter
- Resume or CV showing formal training, exhibitions and awards
- Three professional references
- Portfolio of professional artwork (Electronic preferred)
- Brief class proposals that include cost of materials, your facilitation fee, time frame needed to facilitate, length of series (Consider offering unique courses that challenge you as an instructor and your students as artists. Emphasize the skills and knowledge your students can expect to obtain from the course.)
Please direct the above application materials to Tiffany McGehee, the Museum Educator at Tiffany@Msarts.Org
The MAX is being constructed on one of the most prominent sites in downtown Meridian, the first city in Mississippi with a Designated Entertainment District. The city boasts several architecturally significant historic buildings, including the 1890 Grand Opera House, now fully restored and a part of the MSU Riley Center; the Threefoot Building, an art deco masterpiece that became Meridian’s tallest skyscraper; and Meridian’s Carnegie Library, which now houses the Meridian Museum of Art. The Meridian Little Theater and the Dentzel Carousel (which dates from 1896), are other mainstays in the city. Meridian also has nine recognized historic districts and neighborhoods, including the largest collection of historic buildings in a downtown district in the state.
Meridian is known as “The Strategic Center of the South” and boasts a significant military presence which includes Naval Air Station Meridian and Key Field. Manufacturing and health care are also major contributors to the local economy. A dynamic multi-cultural community with a population just over forty thousand, Meridian has a broad reach to larger populations in Jackson, Birmingham, Atlanta, New Orleans, and Memphis. The community also offers a relatively low cost of living with the median home price in Meridian at $85,300.
A Mississippi State University (MSU) campus and the Meridian Community College add to the vibrancy of the city and workforce development. The MSU Riley Center, a strategic partner with The MAX, opened its doors in September 2006 to offer cultural, artistic, and educational experiences like no other in the region. The multifaceted center attracts more than 60,000 visitors to downtown Meridian annually for conferences, meetings, and performances. The center includes the fully restored grand opera house theater that seats approximately 950, a 200-seat studio theater, and 30,000 square feet of meeting space, including a large exhibit hall, breakout rooms, and boardrooms, all equipped with teleconferencing capabilities and built-in technical features to create the optimal meeting environment.